What is Martinizing? Eton Shirts.

What is Martinizing? Eton Shirts. We know the shirts. We have the buttons. Many people ask, What is Martinizing? Martinizing has become many things to many different people. People may say, it is a type of dry cleaning. Some may think of wash and fold and laundry. Others think, I have heard that funny word for a long time and I just do not know. For example, when queried, What is Martinizing?, many have no idea that they can care for some of the finest clothing brands. Providing dry cleaning, wet cleaning, hand finishing, and laundry to high-end clothing takes dedication, skill , and the best equipment.

Eton.

In 1928, a Swedish couple started their own shirt manufacturing facility.  From very humble beginnings they concentrated on quality, craftsmanship, and innovation.  This steadfast focus turned a small husband and wife team into a worldwide retailer.  Eton now has branded stores and over 1500 retail locations in prestigious locations. High-end retailers such as, Selfridges, Nordstrom, Saks Fifth Avenue, Neiman Marcus, Harry Rosen Inc, Le Bon Marché, El Corte Inglés, La Rinascente and KaDeWe.

Eton. Unique Quality Shirts

Eton’s quality is based on their focused craftsmanship, use of premium fabrics such as fine cotton and wrinkle-resistant technology.  The success of Eton is strongly rooted that their shirts offer luxury and practicality with their unique buttonholes and interlinings delivering a polished look.  Nevertheless, while their price points can be in line with many made-to-measure shirts their quality and style have cemented their success.  

Quality Retailers

In support of their brand, retailers like Nordstrom, therefore, prioritize their reputation and only look to quality manufacturers.  To have Nordstrom be one of the largest retailers of Eton in the world sends a very strong message about Eton as a company. Their shirts must have attention to detail in materials and craftsmanship. They must demonstrate high standards, for quality, design, and fit. Eton’s distribution and fulfillment must be world class which points to a company that is dedicated to consistent quality across their operating platform.

What is Martinizing? As compared to Nordstrom and Eton?

Conversely, What is Martinizing also means an unwavering commitment to serving its customers with quality, consistency, and dedicated service.

What do others say about Eton?

Gentleman’s Gazette’s article: Eton Dress Shirts: Are They Worth It? – Men’s Luxury Dress Shirt Review. To cite a quotation from their author, “In my opinion, to this day, their non-iron treatment is a cut above the rest and it’s something that gives them a competitive advantage in the marketplace today.”

What is Martinizing? Caring for your Eton Shirts.

What is Martinizing?  A company that cares about its clients to truly master the art and science of providing garment care for specific brands.  Going far beyond your typical dry cleaner or shirt laundry in order to protect your shirt investment. Allowing your shirts to look the best they can for as long as possible.

What is Martinizing.  Eton’s Buttons.

What makes you take a second look at Eton shirts, their buttons.  Their buttons also deserve a second look when caring for your shirts. Mother-of-pearl buttons create a distinctive look. Their buttons also have a worldwide distinctive look that sets them apart from other buttons. Buttons that actually not only look fantastic but have a design concept that allows the shirt fabric to lay properly. With unique colors that accent the shirt’s design, they definitely are an integral part of creating the look that has made the shirt famous.

What is Martinizing.  Skilled Hand Care to protect your buttons!

Many shirts require a machine press in order to obtain that wrinkle-free, pressed, well-groomed look.  This does carry disadvantages. Namely,  that perfectly pressed look is due to a very hot steel plate pressing the fabric of your shirt. Martinizing advises to only press your fine Eton shirt with a cool steam hand press.  This allows the skilled shirt presser to avoid the delicate buttons on the shirt. This substantially increases the lifespan of the shirts and their buttons.  The uniqueness of the buttons is safeguarded by the fact that they are impossible to match in the retail store marketplace.

What is Martinizing? Convenience, Quality, and Service.

Martinizing can pick up and deliver your dry cleaning, wet cleaning, laundry, wash and fold, household items, and alterations Monday through Saturday.  Martinizing’s quality is dedicated to truly providing superior care for your wardrobe.  This care helps your wardrobe look as good as possible for as long as possible.  Service means, taking the time to provide genuine knowledge to allow Martinizing’s clients to make the best-informed decision in all their garment care needs.

Laundry.

Pick Up and Delivery.

The Perfect Fit. How long do Suit Alterations take.

Locations.

Alameda Dry Cleaners and Alterations.