Eco-Friendly Dry Cleaning with GreenEarth® Solvent | Martinizing Cleaners

At Martinizing Cleaners, serving Alameda, Alamo, Danville, Lafayette, Livermore, San Ramon, Walnut Creek, Pleasanton, and the greater East Bay area, we believe that premium garment care shouldn’t come at the cost of your health or the planet. That is why we are proud to be a licensed GreenEarth® cleaner, utilizing the industry’s leading sustainable, non-toxic dry cleaning technology to keep your clothes looking newer, longer.

Whether you visit one of our physical locations or take advantage of our Free Pickup & Delivery service, your garments receive the highest standard of eco-friendly care available today.

MEET GreenEarth®

What is GreenEarth® Cleaning?

Traditional dry cleaners rely on a chemical solvent called Perchloroethylene (commonly known as PERC), which is classified as a known health hazard and environmental pollutant. GreenEarth technology replaces these harsh petrochemicals with a completely pure, liquid silicone solvent (D5).

Liquid silicone is essentially liquefied sand (silica). It is the same safe, natural base ingredient used in everyday consumer products like shampoos, shaving creams, and lotion. When released back into the environment, it breaks down naturally into its three organic components: water, carbon dioxide, and silica.

H₂O

Water

CO₂

Carbon Dioxide

SiO₂

Silica (Sand)

GreenEarth® (Silicone)

OUR CHOICE
CHEMISTRY
Pure liquid silicone from natural sand
ENVIRONMENT
100% biodegradable — silica, water, CO₂
ODOR
Completely odorless and fresh
FABRIC LONGEVITY
Gentle — protects delicate fibers

Traditional (PERC)

CHEMISTRY
Perchloroethylene — chlorinated hydrocarbon
ENVIRONMENT
Groundwater pollutant, regulated air contaminant
ODOR
Distinct, harsh chemical smell
FABRIC LONGEVITY
Aggressive — degrades fibers, fades colors

01

Incredible Gentleness on Fabrics

Because liquid silicone is chemically inert, it does not interact with textile fibers or fabric dyes during the cleaning cycle. This prevents the bleeding of colors, eliminates shrinkage, and protects delicate trims, beads, sequins, and lace. Your finest garments—from custom business suits to couture wedding gowns—maintain their original texture, shape, and vibrant color.

02

Odor-Free & Hypoallergenic Care

Have you ever noticed a strong, chemical smell when picking up clothes from a traditional dry cleaner? That is residual PERC gas. GreenEarth is completely odorless. Because it contains zero petroleum-based toxins, it is non-irritating to sensitive skin, making it safe for infants, allergy sufferers, and anyone concerned about chemical exposure.

03

No Accelerated Wear and Tear

Traditional solvents physically swell and degrade fabric fibers as they clean, causing premature aging, thinning, and fuzzing of fine wools and silks. GreenEarth lubricates fibers smoothly, sliding away dirt and oils without friction. Clothes retain their original look and “like-new” feel significantly longer.

Do you charge extra for your eco-friendly GreenEarth dry cleaning?

No. Martinizing Cleaners provides premium GreenEarth® cleaning as our operational standard. We believe that non-toxic, eco-friendly garment care should be accessible to all our clients across the East Bay without premium upcharges or hidden surcharges.

Is GreenEarth safe for luxury garments and wedding dresses?
Can I get GreenEarth cleaning through your pickup and delivery service?

Absolutely. Every single piece of clothing picked up via our free residential and commercial pickup route service in Danville, San Ramon, Walnut Creek, Pleasanton, or Alameda is routed directly through our eco-friendly GreenEarth processing facilities.

Ready to experience the difference of odorless, non-toxic garment care? Join thousands of East Bay families who trust Martinizing Cleaners to protect both their wardrobe and the environment. Click below to sign up for our Free Pickup & Delivery service, or call our team directly at (925) 938-5000 to get started.